WHY WE BUILT THIS
It started with a barber named Herb.
Herb is exceptional at what he does. The kind of barber whose clients become regulars, whose regulars become friends. He built something real — not with capital or a team, but with patience, skill, and years of showing up.
One day he opened up. The business was pulling him away from what he loved. More admin. Less craft. The software was winning.
Cristian saw it and knew he had to build something. Then he called Belén — two days after she'd driven to a salon in person because the booking site didn't work and support never answered.
"We're building this for Herb. And for every Herb out there."
— Cristian & Belén, Co-Founders
